Publisher: Free Press, 1994, 458 pages
ISBN: 0-02-921605-2
Keywords: Strategy
In this definitive and revealing history, Henry Mintzberg, the iconoclastic former president of the Strategic Management Society, unmasks the process that has mesmerized so many organisations since 1965: strategic planning. One of our most brilliant and original management thinkers, Mintzberg concludes that the term is an oxymoron — that strategy cannot be planned because planning is about analysis and strategy is about synthesis. That is why, he asserts, the process has failed so often and so dramatically.
Mintzberg traces the origin and history of strategic planning through its prominence and subsequent fall. He argues that we must reconcieve the process by which strategies are created — by emphasizing informal learning and personal vision — and the roles that can be played by planners. Mintzberg proposes new definitions of planning and strategy, and examines in novel and insightful ways the various models of strategic planning and the evidence of why they failed. Reviewing the so-called "pitfalls" of planning, he shows how the process itself can destroy commitment, narrow a company's vision, discourage change and breed an atmosphere of politics. In a harsh critique of many sacred cows, he describes three basic fallacies of the process — that discontinuities can be predicted, that strategists can be detached from the operations of the organisation, and that the process of strategy-making itself can be formalized.
Mintzberg devotes a substantial section to the new role of planning, plans and planners, not inside the strategy-making process, but in support of it, providing some of its inputs and sometimes programming its outputs as well as encouraging strategic thinking in general. This book is required reading for anyone in an organization who is influenced by the planning or strategy-making process.
Mintzberg is always fun to read, but I should recommend Strategy Safari instead, if you want an overview of different types of strategy.
The interesting thing with this book, is that a lot of people claim that Mintzberg predicts the end of the strategist! Those who do, haven't read the book, as Mintzberg differentiates between different types of "strategists/planners" and shows where thse have a useful role to play in different contexts.
Really recommended reading, but not as your first book on strategy.
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