Publisher: BookSurge, 2005, 166 pages
ISBN: 1-4196-1178-X
Keywords: Strategy
Today's market is replete with strategic management books offering different prescriptions for optimizing profitability of business firms. Therefore, it is only fair to inform potential readers about the difference between this book and its numerous competitiors.
Each of the competing books offers a success prescription, which is different from all others and claims to optimize profitability of all firms. Use of these solutions in business firms optimizes profitability in some firms and fails to do so in others. Typically authors of the respective prescriptions do not explain the reasons for the failures and successes.
This book differs from its competitors' in the following ways:
The Target Audience
This book is addressed to a group of readers who want to improve their knowledge of profit optimization in the turbulent environment of the 21st century and beyond.
This group includes:
This book doesn't really give you a blueprint on how to succeed or fail. Nor does it tell you exactly how to handle stuff. But it explains in no uncertain terms, based on extensive research and experience, why strategies succeed or fail.
Invaluable. It should be standard reading at any decent MBA course.
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