The Tipping Point

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

• Introduction
• One: The Three Rules of Epidemics
• Two: The Law of the Few: Connectors, Mavens, and Salesmen
• Three: The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus
• Four: The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime
• Five: The Power of Context (Part Two): The Magic Number One Hundred and Fifty
• Six: Case Study: Rumors, Sneakers, and the Power of Translation
• Seven: Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette
• Eight: Conclusion: Focus, Test, and Believe
• Endnotes

The Fraud Point is more likely…

This is what makes management science get a bad name.

Bad research (or rather, non-existing), fraudulent mathematics, bad logic, faulty evidence, backwards proofing, etc., the list could be made long. The only positive side of it is that this is a prime example of marketing gone bad. Few books have as many reviews as this one, as they try to drown out all bad reviews with false good reviews.

In short, this shit stinks: very badly. Avoid at all costs, as it may attach to you…