Publisher: Wiley, 2011, 373 pages
ISBN: 978-1-118-15630-8
Keywords: Product Management, Creativity
The boundaries between products and services are blurring, and it is time for a different way of thinking: service design thinking. Service design is an exciting, emerging field that has attracted the attention of service providers, marketers, consultants and designers around the world.
This award-winning book describes an interdisciplinary approach to designing services. It was developed using exactly the same co-creative and user-centered approaches you will read about inside. Highlights include:
Sigh, a shallow rehash of some creative thinking ideas, mixed with some product management. Nothing new to see, and definitely nothing to be learned, just a try to make money of a new concept "Service Design", which in itself is nothing new (replace Service with Product and you'll find the same stuff elsewhere).
Sadly, nothing to recommend here.
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