Wharton on Dynamic Competitive Strategy

The competitive challenges facing you are more complex and fast-moving than ever. This environment demands dynamic competitive strategies-strategies that anticipate and adjust to competitors' countermoves, shifting customer demands, and changes in the business world.

Wharton on Dynamic Competitive Strategy offers new perspectives on competitive strategy from a distinguished group of faculty at Wharton and other leading business schools around the world. This book presents the best insights from decades of research in key areas such as competitive strategy, simulations, game theory, scenario planning, public policy, and market-driven strategy. It represents the most cohesive collection of insights on strategy ever assembled by a leading school of business.

Developed for the thinking manager, Wharton on Dynamic Competitive Strategy provides deep insights into the true dynamics of competition. In contrast to popular, quick-fix formulas for strategic success, this book provides perspectives that will help you better understand the underlying dynamics of competitive interactions and make better strategic decisions in a rapidly changing and uncertain world.

The insights and approaches presented here are illustrated with real-world examples which demonstrate how these approaches can be applied to your strategic challenges.

These chapters will help you better address key strategic issues such as:

• Anticipating competitors' responses using game theory, simulations, scenario planning, conjoint analysis, and other tools-and designing the best strategy in light of these expected responses
• Planning for multiple rounds of competition in the way that chess players think through multiple moves
• Understanding how changes in technology and public policy or moves by competitors can undermine your current advantages or neutralize future advantages
• Broadening your range of options for reacting to moves by competitors
• Signaling and preempting rivals.

This groundbreaking new book will change your view of strategy and give you the tools you need to succeed in a dynamic and intensely challenging world.

• Introduction: The Dynamic Challenges for Theory and Practice
• Part I: Understanding Advantage in a Changing Competitive Environment
1. Assessing Competitive Arenas: Who Are Your Competitors?
   George S. Day
2. Maintaining the Competitive Advantage: Creating and Sustaining Advantages in Dynamic Competitive Environments
   George S. Day
3. Integrating Policy Trends into Dynamic Advantage
   Elizabeth E. Bailey
4. Technology-Driven Environmental Shifts and the Sustainable Competitive Disadvantage of Previously Dominant Companies
   Eric K. Clemens
• Part II: Anticipating Competitors' Action
5. Game Theory and Competitive Strategy
   Teck Hua Ho and Keith Weigelt
6. Behavioral Theory and Naïve Strategic Reasoning
   Robert J. Meyer and Darryl Banks
7. Coevolution: Towards a Third Frame for Analyzing Competitive Decision Making
   Eric J. Johnson and J. Edward Russo
8. Anticipating Reactions: Factors That Shape Competitive Responses
   S. Venkataraman, Ming-Jer Chen, and Ian C. MacMillan
9. Understanding Competitive Relationships
   Jagmohan S. Raju and Abhik Roy
• Part III: Formulating Dynamic Competitive Strategies
10. Creative Strategies for Responding to Competitive Actions
    Hubert Gatignon and David Reibstein
11. Preemptive Strategies
    Jerry Wind
12. Signaling to Competitors
    Oliver P. Heil, George S. Day, and David J. Reibstein
13. Commitment: How Narrowing Options CanImprove Competitive Positions
    Louis A. Thomas
14. Antitrust Constraints to Competitive Strategy
    Dennis A. Yao
• Part IV: Choosing Among Alternative Competitive Strategies
15. Using Conjoint Analysis to View Competitive Interaction through the Customer's Eye
    Paul E. Green and Abba M. Krieger
16. The Competitive Dynamics of Capabilities: Developing Strategic Assets for Multiple Futures
    Paul J. H. Shoemaker and Raphael Amit
17. Putting the Lesson before the Test: Using Simulation to Analyze and Develop Competitive Strategies
    David J. Reibstein and Mark J. Chussil

One of the better books on competitive strategy.