Publisher: HarperCollins, 2009, 257 pages
ISBN: 978-0-06-206335-9
Keywords: Management
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google — the fastest-growing company in history — to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
What Would Google Do? A probable guess is that they would either laugh hysterical or puke outright!
This is one of these pure unadultered trash-books that make you ill at heart. The author has zero experience of running a business, nor has he any business education. His claim to fame is that as an journalist he writes a blogg and has failed as an editor a number of times. He barely seems to know the Google company, its founders or management, except as can be seen from some populistic blogs and articles, so he just makes it up as he goes along! If you want a book that explains why a moron with contacts can get rich by producing sub-standard books, you have come to the right place.
Just avoid it, as you may get tainted otherwise, and the smell ain't purty…
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