Publisher: HarperCollins, 2000, 218 pages
ISBN: 0-00-653206-3
Keywords: Management
While the Internet challenges many traditional ways of working, it does not change 'everything' — some of the most important skills necessary for doing business can never be learnt there.
In What You'll Never Learn on the Internet, Mark H McCormack provides clarity for those befuddled by the blinding speed of change in this new business world, focusing on the need for agile thinking and humane behaviour. With candour and humour he shares the skills, techniques and wisdom gleaned from his own unbeatable experience and extraordinary success in building IMG — the world's dominant sports marketing company — which represents clients such as Tiger Woods, Venus Williams and Tim Henman.
McCormack is in fact thought-provoking, but it is not very well written.
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