Zero to One

What valuable company is nobody building?

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them.

It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.

• Preface: Zero to One

1. The Challenge of the Future
2. Party Like It's 1999
3. All Happy Companies Are Different
4. The Ideology of Competition
5. Last Mover Advantage
6. You Are Not a Lottery Ticket
7. Follow the Money
8. Secrets
9. Foundations
10. The Mechanics of Mafia
11. If You Build It, Will They Come?
12. Man and Machine
13. Seeing Green
14. The Founder's Paradox

• Conclusion: Stagnation or Singularity?