The Re-Wired Group, the small, scrappy end-to-end innovation consulting group was founded by Bob Moesta, one of the principal architects of the Jobs to be Done theory, along with Greg Engle and Chris Speck in 2009. They believe that consumers are always looking to make progress, to do things better, faster, cheaper. Companies and innovators are too.
They approach innovation and treats it as a trade, skills you get through doing rather than a fixed process or set of theories. Working side-by-side, together with clients, they share knowledge and teach innovation skills as they help organizations make progress towards their goals. Deep discussion and debate are fostered uncovering clarity on the other side of complexity.
Intense curiosity is the driving force within their office. Any given day you can find them delving in to understand the anxiety of change; exploring the context around a consumer's struggling moment or engrossed in an intense debate on where to find the best pizza in Detroit.
The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done