Get real, these persons have discovered Business Development and decided that it is an revolutionary strategy model! I pity the morons to critics that find this a ground-breaking work (or even worse: the CEO's that agree!), as I can't believe anyone so dumb and clueless!

In defense of the authors, they have a very comprehensive set of models and checklists, that are worth the price of the book, if you can disregard the self-serving bullshit they manage to sprout.

They also tries to ride on the current trend to challenge everybody to not be satisfied with the current status quo, which is a key word of my generation of business leaders, and immediately gets our attention. Unfortunately, most of the challengers presents old ideas as new, and hope that we are to uneducated/inexperienced to notice.