A book that is heavy on the visual stuff, which nearly scared me away (I'm a boring type that like text, tables and graphs).

If you can see beyond the visual affrontery, it is in fact a very valuable book, that probably should get more acknowledgement if it was made more accessible to the types that really write and generate business models (boring types usually, like myself). It is in fact filled with interesting information and some gems, like their model, shouldn't be missed.

I recommend this to anyone which need to consider business models (i.e. nearly any manager and/or entrepreneur as well as any board member etc.).