A classical book that needs to be read for what it is. This is the updated second edition, but I expect it will be old very soon, as well. Interesting tó see where a lot of people get their marketing ideas from, especially in the IT industry (which is what this book really is concerned about).

I have to admire Moore, as his claim to fame is having named a few segments of the Bell Curve and written a book on how to get from one to the other…