An excellent book just became better.

Through extended coverage and more in-depth discussions, this became a joy to read, except that some over-zeleaus editor has decided to shrink the format of the book from the handy A4-format to normal book-size, and in the process shrinked the extensive checklists that made up a great deal of the value to unreadability! Some illustration were redone to fit onto smaller pages, and suddenly lost its meanings.

This book has the potential to become the new Swedish standard for business plans, but the shoddy disregard of the readers convenience (some lists are totally unreadable), makes it come up short, which is a shame, as it has been extensively updated, by a knowledgeable author.

I look forward to a third edition, in a bigger format and with an eye on the end-user's experience, as this edition manages to underwhelm the expectations.