First impression was confusion, extremely disorganised book. Then I started finding interesting canvases (I have a soft spot for these) mixed with old stuff from other books. Then when reading it closer, I found a lot of disconnect from the corporate work (or rather, more of Millenial distaste), which made it harder to digest and understand. The total lack of focus, except on telling people thast they have to iterate their thought processes (duh) made it a book that hadn't much value to enhance an experienced reader. For newcomers to Design Thinking (for this is what is behind the book), it lacks both a focus and coverage and you may need to brush up on other books before attempting to read this.

All in all, the book has potential, that it unfortunately fails to live up to.