How this book manages to get any good reviews are beyond me, but it could be that I am European and not American. None of the types and bevaiours as identified in the book are transferable to a European consumerplace (and I doubt if it could be used in Asia or Africa either).

The book caters to the U.S. public's pre-conceived views of themselves, and in no way can these view be ratified in the information in the book.

This is trash at its worst (except the spelling, but I don't buy books based on that). Avoid.