The self-styled gurus of Lean, takes on Lean Solutions (aka the Service Sector). And makes me wonder what is all the fuzz about? Anyone knowlewdgeable about CRM and Product Development (aka nearly every Marketing Executive worth his salt) knows more than is presented in this book. Simplistic and naive are words that immediately comes to mind while you read this. The authors may be very good when discussing manufacturing and supply chains, but in this area they unfortunately show their lack of knowledge very openly.

Ramblings are the best way I could describe this failure.