At long last, a useful book about practical marketing that can be used! If you're into the subject (and you should be!), you are hard-pressed to put it away. Excellent writing, intelligent examples and practical tips. What more can you ask for?

After reading this, you may make sense of the following:

To achieve our CSFs, we have to define a USP that fulfills the DBC and is based on the KDF of our products, as mapped on the DPM.

Strongly recommeded to anyone that has any relationship to marketing at all (which are most of us).