Let's make one thing clear: this book has nothing whatsoever to do with business strategy! It is about a senior project/program leader and his quest to make himself look like a senior executive. Add to that a admiring but questionable competent professor that according to himself didn't really know what he was researching from the beginning…

Sigh, this is the worst disappointment I have had for a long time, and it isn't helped by the fact that it is mostly commented blog-posts by Sinofsky with a number of references by Iansiti (which sometimes make you question if he really has read the referred to material). Even the blogposts are sometimes incoherent and makes wild claims that has no bearings to reality (and are not even true about the Microsoft history…)

This is as bad as it gets (and I even paid for a harcover edition!). Dump it in the nearest trash can.

You sometimes make mistakes, and buying and subsequently reading this trash was absolutely one of mine.