They can't be serious?

I thought: a Swedish strategy book, that must be interesting. Boy, was I in for a surprise! Worse trash you have to actively hunt for. The naive, error-ridden and from time to time insulting piece of trash that tries to be a "Strategies for Dummies, with extremely limited IQ", is not even properly proof-read. A question that immediately comes to mind is: who is the target audience? According to the authors, it is SMB-managers, that usually doesn't have any management training, but this will absolutely not lead them to any clarity. I mean, a third of the book is devoted to talk about how to conduct "workshops". Not strategic workshops, but generic ones… The examples seldom makes business sense, parts of the text are obviously copied from executed workshops (including client data) and it is mostly a checklist on what topics a very junior management trainee may bring to the aforementioned workshops.

The poor sods that are authors, I will try to avoid like the plague, as this is too silly to be serious.

In short, this is an extreme waste of paper, time and intellect.