As always, when it comes a new generation running into any area, they need to define it again. This is Business Development, according to the current generation. Not really anything new, but described in a short and dumbed-down way, so that anyone (i.e. "creative people") can understand it.

It is not bad. It manages to describe the startup-process in a coherent way, but, with the exception of the "LEANCanvas", there is nothing new in here, that a newly minted MBA-student hasn't gone thru already (and if not, it speaks more of the quality of the Business School they attended than anything else).

Caveat: as they are in the lala-country, where buzz-words count, they have borrowed the LEAN from the Toyota Way, etc, but this book has in reality nothing to do with the LEAN concept, except some small steps when it comes to Value Propositions (which they call something else…).

Anyway, worth reading for the LEAN canvas presentation, but don't expect to be enlightened unless you are pretty ignorant from the start.