This is pure genius at work. I bow my head in awe. This is not recommended reading, this is the kind of book you MUST read if you're into strategy. Cut down on Porter, Kay, Drucker, etc., and read this instead! After reading this, you can re-visit the old schools and see the world in a different light. In short, I am ecstatic. You'll pry this book from my dead hands (if you can get it away from me even then…).

Read it, or you'll miss a very funny book (if you don't laugh out load a number of times, you lack all sense of humour) as well as a very thought-provoking book with a very important message, which even manages to make strategy fun (you'll understand more after having read the book). Together with Strategy Safari (by the same authors) and Johnson & Scholes books, this should be enough to get anyone to understand and work with strategy.

This has to be one of this decades most important/influential books, so I'll recommend it warmly.