A truly excellent book on innovation from a strategic perspective, with a simple model (Forget, Borrow and Learn) makes this a truly great book.

It has a lot of examples, and even though the first nine chapters (out of ten) seems to focus on failures, it is very worthwhile to read it all.

Really recommended reading, especially from the standpoint of all trash that exists out there regarding Innovation and Business Development, which this book proves youy can skip! Add to that, that they are truly great writers as well, yiu can't miss.

You could of course argue wether this is about Innovation, Business Development, Strategy, Organizational Development or Knowledge Management, but if you do, you have missed the point of a really outstanding book. I know that reading it changed my thinking on a number of issues.