I wasn't expecting much from this book, based on its cover and previous experience with "creative"/innovation" titles. I was pleasantly surprised to find a book that covers a lot of thoughts about Business Development and what should go into a Business Plan! OK, they like to use colorful visuals, but if you can overlook the sometimes annoying orange pages, you will find a lot of interesting and short case studies in here.

In short, a book that I can recommend very warmly.