The Brand You 50

Reviewed by Roland Buresund

Bad **

Last modified: May 21, 2007, 3:25 a.m.

NO! I did it again, fell for a book by Peters by browsing it at the bookstore. Pure crap when you begin reading the fine print. I suppose some career hungry idiots could benefit from it though.

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The Brand You 50: Fifty Ways to Transform Yourself from an "Employee" Into a Brand that Shouts Distinction, Commitment, and Passion!