Self-congratulatory bull-shitting that had the potential to be good, but failed.

A failed executive, suddenly manages to re-create (or rather prolong) his career by discovering the power of storytelling and that a good pitch has some effect. All good speakers, since at least Platon has known this, as do all speechwriters (but not all authors, unfortunately) as well as all corporate bullshitters that sprout good stories without substance, and usually extend their corporate survival a long time (some even make a career on it).

What the author has done is take this simple concept and tried to expand it into stuff he has no idea on, like innovation, and shows how badly he has researched what he writes, as he seems to rely on that we should believe his story and not bother about facts. It could have been an interesting book about the power of storytelling, but it went overboard, and is even boringly written as well as self-effacing bullshit.