OK, I decided to make a go of reading the updated book in the original language, as I may have missed something due to the translation I reviewed earlier…

But it is unfortunately still trash!

No, the Internet doesn't change EVERYTHING! Ask BP, IBM, Exxon, GM, BNP, Sony, Fujitsu, Toyota etc. The Internet is another channel, and is not more challenging than the transitions between Newspapers to Radio to Moving Pictures to Telephone to TV and now to the Internet! This is book is trying to be a self-fulfilling prophesy, by marketing it to people with limited business education and/or experience. Yes, it is a distribution channel as well as an advertising channel and there are new rules you must understand to be successful in this channel and utilise it to the fullest, but this book is not going to help you!

Burn baby, burn…