Rest assured that you will not learn one ounce of marketing from this book, as it is incoherent, badly written and manages to sprout bullshit, all at the same time.

Personally, I believe Dan Brown's The Da Vinci Code was pure bull, but this book manages to even transcend that low-end excuse to trash. This book is written to be partly a satire to that book, but it fails to even be this. Yes, you may find some mildly funny parts in the book, if you know the Management Marketplace inside-out or if you're a former resident of the University of Ulster, but for the vast majority of us, we can safely skip this sorry excuse to paper waste.