The sub-title is an outright lie, as there are no strategies or tips on heightening creativity.

What the book is, is telling you the ten personality types that IDEO has identified as being very effective in creative settings and on creative projects. It makes a good case describing them, even if it is a little superficial at times. Sometimes you have the feeling that the book is more about describing IDEO and selling the concept of IDEO than it is about teaching you something.

But it is an OK read, if you're into the subject matter of creativity and personality profiles. But be warned, the types are only described. There are no tips on how to recruit them, find them, or retain them…