The Fraud Point is more likely…
This is what makes management science get a bad name.
Bad research (or rather, non-existing), fraudulent mathematics, bad logic, faulty evidence, backwards proofing, etc., the list could be made long. The only positive side of it is that this is a prime example of marketing gone bad. Few books have as many reviews as this one, as they try to drown out all bad reviews with false good reviews.
In short, this shit stinks: very badly. Avoid at all costs, as it may attach to you…
The Tipping Point: How Little Things Can Make a Big Difference
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