This is an outstanding book in more aspects than copywriting!

If read with an open mind, his advice/rules could as well be applied to strategy or marketing in general. But he is making a very good effort on explaining the world of copywriting to the novice, and he does it with a mastery of writing that is very fitting to the title.

Clearly an outstanding book, that you won't regret reading, even if it is not your your chosen speciality.