Great title, bad book. I thought this was about value-based management/marketing, but it is just another sales-handbook. And a prtetty lousy such as well. The whole books is about that you should translate what your offering can do for your customer (and only B2B customer as such) into monetary terms. Aka, don't sell on price-point alone, but try to find another value as well.

Duh, this is in every sales-handbook since 1980, so the only value you have from this book is its nice title and some salespersons will start to call themselves Value-Merchants instead.

In short, spend your money elsewhere, there is no value to be had here!