This book doesn't live up to the standards of the authors other books. In fact, it feels a bit infantile, in its approach to strategy and its quest for "new thinking".

With that said, it is not bad, but it doesn't supply you with very much that hasn't been said earlier and in many cases better, elsewhere.

It is a good read if you're a converted "visualizer" or one of Seth Godin's fanboys, otherwise, I would recommend to read something more useful.