This is a very over-rated book. It isn't really about Product Development, more about Product Management. And the author manages to make an interesting subject very boring by being very verbose.
I am sure there are gems inside it (it claims to the be originator of Stage-Gate, but like many things in this book, you become unsure…), but I can't find them. And also, it has a very large bias towards traditional product-oriented companies, and seems to mostly disregard the service sector.
Unreadable, unless you're into Product Management, and even then it is a bit boring.
Winning at New Products: Accelerating the Process From Idea To Launch 3rd Ed.
Comments
There are currently no comments
New Comment