Winning at New Products

Reviewed by Roland Buresund

Mediocre ****

Last modified: July 2, 2012, 12:58 p.m.

This is a very over-rated book. It isn't really about Product Development, more about Product Management. And the author manages to make an interesting subject very boring by being very verbose.

I am sure there are gems inside it (it claims to the be originator of Stage-Gate, but like many things in this book, you become unsure…), but I can't find them. And also, it has a very large bias towards traditional product-oriented companies, and seems to mostly disregard the service sector.

Unreadable, unless you're into Product Management, and even then it is a bit boring.

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