Adam Brandenburger is a professor at the Harvard Business School. He is the author of a number of Harvard's strategy cases and, with Barry Nalebuff, author of the book Co-opetition. His articles about game theory and business strategy have appeared in such publications as Harvard Business Review, Journal of Economics & Management Strategy, Econometrica, and Journal of Economic Theory. The Right Game: Use Game Theory to Shape Strategy," which he wrote with Barry Nalebuff, was the lead article in the July-August 1995 issue of the Harvard Business Review. A pioneer in the application of the science of game theory to the art of management, Brandenburger has been interviewed by major publications around the world, including The Wall Street Journal and The Economist.
Brandenburger has brought his work to numerous business audiences, including groups at Fidelity Investments, IBM, McKinsey & Company.
Co-opetition: Ett revolutionerande begrepp som innebär en ny definition på konkurrens och samarbete på marknaden