Bob Andelman is the author or co-author of many business and management books, including Built from Scratch, Mean Business, The Profit Zone, The Corporate Athlete, and Why Men Watch Football. His latest book The Profit Drivers is only available online.
From 1994-98, Andelman also wrote the national syndicated weekly column "Mr. Media" distributed by Universal Press Syndicate. It appeared in print and/or online in the Sarasota Herald-Tribune, Gainesville Sun, Islamorada Free Press, Focus, Arizona Republic, Sacramento Bee and City Pages. The irrevent weekly column grew out of "Headliners," a weekly column he wrote in the mid-1980s for the St. Petersburg Times.
A five-time Florida Magazine Association award winner for investigative reporting, Andelman appears in the first edition of Who's Who in the Media and Communications.
Andelman spent five years as a Central Florida contributor to both Business Week and Newsweek.
Andelman, whose hometown is North Brunswick, N.J., has lived in the Tampa Bay area since 1982. He has a bachelor's degree in film studies (with a minor in American literature) from the University of Florida. He and his wife, Mimi, (a copy editor at the St. Petersburg Times) have been married since 1988, have a daughter, a dog, and are big fans of the Tampa Bay Devil Rays, Tampa Bay Lightning and Tampa Bay Buccaneers.
The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits