International Business ^{2nd Ed.}

E-business updated edition

International Business: An Integrated Approach presents international business as it really is — exciting, dynamic, and fascinating. Written by the rebowned and respected team of John J. Wild, Kenneth L. Wild, and Jerry C. Y. Han, this unique introduction to international business gives you the "edge" you need to compete. The authors go beyond a "functional approach" to present international business activities in an integrated framework.

This is one of the books you'll hold onto as you progress through your education and into your professional life!

Throughout the book, you'll find:

• An early and integrated presentation of culture
• An exciting and effective art program (that includes lots of maps)
• A truly global orientation (not just an introduction to U.S.-based multinational enterprises)
• A focus on integrating the functional areas of business that shows how decisions are interrelated
• A contemporary presentation, with the most current facts available.

• Part One: Overview of International Business
1. The Global Perspective
• Why Study International Business?
• International Business and Globalization
• What Is International Business?
• What Is Globalization?
• World Business Survey: International Top Fifteen
• Why Do Companies Go International?
• Increase Sales
• Access Resources
• Who Participates in International Business?
• Entrepreneurs and Small Businesses
• Multinational Corporations
• Entrepreneurial Focus: Untapped Potential: Four Myths That Keep Small Businesses from Export Success
• Business: The Global Perspective
• National Business Environments
• International Business Environments
• International Business Management
• Global Manager: The Keys to Success
• Plan of This Book
• A Final Word
• Summary
• Questions for Review
• Questions for Discussion
• In Practice
• Projects
• Business Case 1: MTV: Going Global with a Local Beat
• A Question of Ethics
• Integrative Video Case: Land's End and Yahoo!
• Appendix: World Atlas
  
• Part Two: National Business Environments
2. Culture in Business
• What Is Culture?
• National Culture and Subcultures
• Entrepreneurial Focus: Entrepreneurs Respect Culture
• Components of Culture
• Aesthetics
• Values and Attitudes
• World Business Survey: Listen Up, Employers
• Manners and Customs
• Social Structure
• Religion
• Personal Communication
• Education
• Physical and Material Environments
• Classifying Cultures
• Kluckhohn-Strodtbeck Framework
• Hofstede Framework
• Applying the Two Frameworks
• A Final Word
• Summary
• Questions for Review
• Questions for Discussion
• In Practice
• Projects
• Business Case 2: Asian Values Under Fire
  
• A Question of Ethics
3. Politics and Law in Business
• Political Systems
• Politics and Culture
• Political Participation
• Political Ideologies
• World Business Survey: To What Extent Western-Style Democratic Freedoms Foster Economic Stability
• Political Systems in Times of Change
• Political Risk
• Classifying Political Risk
• Global Manager: Your Global Security Checklist
• Managing Political Risk
• Legal Systems
• Types of Legal Systems
• Global Legal Issues
• Standardization
• Intellectual Property
• Product Safety and Liability
• Taxation
• Antitrust Regulations
• Business and International Relations
• The United Nations
• Final Word
• Summary
• Questions for Review
• Questions for Discussion
• In Practice
• Projects
• Business Case 3: Intellectual Property Rights in Asia
  
• A Question of Ethics
4. Business in Other Economies
• Economic Systems
• Centrally Planned Economy
• Mixed Economy
• Market Economy
• Development of Nations
• National Production
• Purchasing Power Parity
• Human Development
• Classifying Countries
• Economic Transition and Its Obstacles
• Lack of Managerial Expertise
• Shortage of Capital
• Cultural Differences
• Environmental Degradation
• Focus on Selected Markets
• China
• Global Manager: Guidelines for Good Guanxi
• Vietnam
• Entrepreneurial Focus: Vietnam, Inc.: Youth Seek Their Fortunes
• Russia
• World Business Survey: The Pain of Being Set Free
• Central and Eastern Europe
• Africa
• Latin America
• Western Europe
• Final Word
• Summary
• Questions for Review
• Questions for Discussion
• In Practice
• Projects
• Business Case 4: Business Administration, Havana Style
  
• A Question of Ethics
• Integrative Video Case: MTV Europe and Yahoo!
• Part Three: International Trade and Investment
5. International Trade
• Overview of International Trade
• Benefits of International Trade
• Volume of International Trade
• International Trade Patterns
• Trade Dependence and Independence
  
• Global Manager: Five Rules for Building Good Relations in the "Rim" and Beyond
  
• Theories of International Trade
• Mercantilism
• Absolute Advantage
• Comparative Advantage
• Factor Proportions Theory
• International Product Life Cycle
  
• Entrepreneurial Focus:  Teaming Up: Prospering from Alliances with Other Entrepreneurs
• New Trade Theory
• National Competitive Advantage
  
• World Business Survey: On Top of the World
  
• Final Word
• Summary
• Questions for Review
• Questions for Discussion
• In Practice
• Projects
• Business Case 5: DHL Express Worldwide: First in Asia and the World
  
• A Question of Ethics
6. Government Impact in International Trade
• Why Do Governments Intervene in Trade?
• Cultural Motives
• Political Motives
• Economic Motives
• Free Trade and the United States
  
• World Business Survey: To Trade Freely, or Not to Trade Freely
  
• Methods of Promoting Trade
• Subsidies
• Export Financing
  
• Entrepreneurial Focus: Ex-Im Bank: Experts in Export Financing
  
• Foreign Trade Zone
• Special Government Agencies
  
• Global Manager: Surfing the Regulatory Seas
  
• Methods of Restricting Trade
• Tariffs
• Quotas
• Embargoes
• Local Content Requirements
• Administrative Delays
• Currency Controls
• Global Trading System
• General Agreement on Tariffs and Trade (GATT)
• World Trade Organization (WTO)
• Global Trade and the Environment
  
• Final Word
• Summary
• Questions for Review
• Questions for Discussion
• In Practice
• Projects
• Business Case 6: Unfair Protection or Valid Defense?
  
• A Question of Ethics
7. Foreign Direct Investment
• Patterns of Foreign Direct Investment
• Growth of Foreign Direct Investment
  
• World Business Survey: Critical M&A Considerations
  
• Entrepreneurial Focus: Cowboy Candy Rides into Manchuria
• Worldwide Flows of FDI
• Explanations for Foreign Direct Investment
• International Product Life Cycle
• Market Imperfections (Internationalization)
• Eclectic Theory
• Market Power
• Management Issues in the FDI Decision
• Control
• Purchase-or-Build Decision
• Production Costs
  
• Global Manager: Investing Abroad? Be Prepared for Surprises
  
• Customer Knowledge
• Following Clients
• Following Rivals
• Government Intervention in FDI
• Balance of Payments
• Reasons for Host Country Intervention
• Reasons for Home Country Intervention
• Government Policy Instruments and FDI
• Host Countries: Restriction
• Host Countries: Promotion
• Home Countries: Restriction
• Home Countries: Promotion
  
• Final Word
• Summary
• Questions for Review
• Questions for Discussion
• In Practice
• Projects
• Business Case 7: Mercedes-Benz: Footloose in Tuscaloosa
  
• A Question of Ethics
8. Regional Economic Integration
• What Is regional Economic Integration?
• Levels of Regional Integration
• Effects of Regional Economic Integration
• Benefits of Regional Integration
• Drawbacks of Regional Integration
• Integration in Europe
• European Coal and Steel Community
• European Economic Community
• Single European Act
• Maastricht Treaty
• Structure of the European Union
• Future EU Membership
• European Free Trade Association (EFTA)
• Integration in the Americas
• U.S.-Canada Free Trade Agreement
• North American Free Trade Agreement (NAFTA)
• Andean Community
• Latin American Integration Association (ALADI)
• Sothern Common Market (MERCOSUR)
• Central America and the Caribbean
  
• Global Manager: The Central American Market: Staying Ahead of the Corve
  
• Free Trade Area of the Americas (FTAA)
  
• World Business Survey: Corruption Perceptions in the FTAA
  
• Transatlantic Economic Partnership (TEP)
• Integration in Asia
• Association of Southeast Asian Nations (ASEAN)
• Asia Pacific Economic Cooperation (APEC)
• Integration in the Middle East and Africa
• Gulf Cooperation Council (GCC)
• Economic Community of West African States (ECOWAS)
  
• Final Word
• Entrepreneurial Focus: The West African Enterprise Network: Small Businesses with a Large Mission
• Summary
• Questions for Review
• Questions for Discussion
• In Practice
• Projects
• Business Case 8: Tainted Trade: Increasing Imports Bring Increase in Illness
  
• A Question of Ethics
• Integrative Video Case: Rollerblade, Sebago Shoes, and Nivea
  
• Part Four: The International Financial System
9. International Financial Markets
• International Capital Market
• Purposes of National Capital Markets
• Purposes of the International Capital Market
• Entrepreneurial Focus: Where Microcredit Is Due
  
• Forces Expanding the International Capital Market
• World Financial Centers
• Main Components of the International Capital Market
• International Bond Market
• Internation Equity Market
  
• World Business Survey: Ranking the Top Investment Banks
• Eurocurrency Market
• Foreign Exchange Market
• Functions of the Foreign Exchange Market
• How the Foreign Exchange Market Works
• Quoting Currencies
• Spot Rates
• Forward Rates
• Swaps, Options, and Futures
• Foreign Exchange Market Today
• Growth of the Foreign Exchange Market
• Trading Centers
• Important Curencies
• Institutions of the Foreign Exchange Market
  
• World Business Survey: Choosing a Foreign Exchange Bank
  
• Global Manager: Five Strategies for More Effective Foreign Exchange
  
• Currency Convertibility
• Goals of Currency Restrictions
• Policies for Restricting Currencies
  
• Final Word
• Summary
• Questions for Review
• Questions for Discussion
• In Practice
• Projects
• Business Case 9: Hong Kong Handover: One Country, Two Systems
  
• A Question of Ethics
10. International Monetary System
• How Exchange Rates Influence Business Activities
• Production and Marketing Decisions
• Financial Decisions
  
• Global Manager: Exporting Against the Odds: Key Strategies for Success
  
• Desire for Stability and Predictability
• What Factors Determine Exchange Rates?
• Law of One Price
• Purchasing Power Parity
• Forecasting Exchange Rates
• Efficient Market View
• Inefficient Market View
• Forecasting Techniques
• Difficulties of Forecasting
• Evolution of the International Monetary System
• Early Years: The Gold Standard
• Bretton Woods Agreement
• Managed Float System
• Recent Financial Crises
• Future of the International Monetary System
  
• World Business Survey: Pessimism over Capital Controls
• European Monetary System
  
• How the System Functions
• Performance of the System
• Entrepreneurial Focus: A Single Currency, Ready or Not
  
• Final Word
• Summary
• Questions for Review
• Questions for Discussion
• In Practice
• Projects
• Business Case 10: World Bank Sees the Value of Forveness
  
• A Question of Ethics
• Integrative Video Case: Yahoo! and the World Bank
  
• Part Five: International Business Management
11. Analyzing International Opportunities
• Screening Potential Markets and Sites
• Step 1: Identify Basic Appeal
• Step 2: Assess the National Business Environment
• World Business Survey: Top Global Business Climates
  
• Step 3: Measure Market or Site Potential
  
• Global Manager: Global E-Commerce Issues
  
• Step 4: Select the Market or Site
• Conducting International Research
• Difficulties of Conducting International Research
• Sources of Secondary International Data
• Methods of Conducting Primary International Research
  
• Entrepreneurial Focus: Is the World Your Oyster?
• Evaluating Investment Proposals
  
• Estimating Future Cash Flows
• Risk and Return
• How Countries Evaluate Investment Projects
  
• Final Word
• Summary
• Questions for Review
• Questions for Discussion
• In Practice
• Projects
• Business Case 11: Revisiting Vietnam
  
• A Question of Ethics
12. Planning and Organizing International Operations
• International Planning and Strategy
• Strategy Formulation
• Identify Company Mission and Goals
• Identify Core Competency and Value-Creating Activities
  
• Entrepreneurial Focus: Know Yourself, Know Your Product
  
• Formulate Strategies
  
• Global Manager: Competing with Giants
• Production Considerations
  
• Capacity Planning
• Facilities Location Planning
  
• World Business Survey: By the Numbers
  
• Process Planning
• Facilities Layout Planning
• Marketing Considerations
• Standarization Versus Adaptation
• International Organizational Structure
• Centralization Versus Decentralization
• Coordination and Flexibility
• Types of Organizational Structure
• Work teams
  
• Final Word
• Summary
• Questions for Review
• Questions for Discussion
• In Practice
• Projects
• Business Case 12: The IKEA Key to Pricing
  
• A Question of Ethics
13. Selecting and Managing Entry Modes
• Exporting, Importing, and Countertrade
• Why Companies Export
  
• World Business Survey: Land of Opportunity
  
• Developing an Export Strategy: A Four-Step Model
• Degree of Export Involvement
• Avoiding Export and Import Blunders
• Countertrade
• Export/Import Financing
  
• Entrepreneurial Focus: Global Collection Guidelines
• Contractual Entry Modes
  
• Licensing
• Franchising
• Management Contracts
• Turnkey Projects
• Investment Entry Modes
• Wholly Owned Subsidiaries
• Joint Ventures
• Strategic Alliances
• Selecting Partners for Cooperation
  
• Global Manager: Negotiating the Terms of Market Entry
• Strategic Factors in Selecting an Entry Mode
  
• Cultural Environment
• Political and Legal Environment
• Market Size
• Production and Shipping Costs
• International Experience
  
• Final Word
• Summary
• Questions for Review
• Questions for Discussion
• In Practice
• Projects
• Business Case 13: The Brave New World of Telecommunications Joint Ventures
  
• A Question of Ethics
14. Acquiring Business Resources
• Employing Human Resources
• International Human Resource Management
• International Staffing Policy
• Recruiting and Selecting Human Resources
  
• World Business Survey: No Common Thread in Expatriate Selection
  
• Global Manager: This May Come as a Shock to You
  
• Training and Development
• Employee Compensation
• Acquiring Financial Resources
• Borrowing
• Issuing Equity
  
• Entrepreneurial Focus: Get Global Cash: Overseas Investors Await You
  
• Internal Funding
• Capital Structure
• Acquiring Physical Resources
• Make-or-Buy Decision
• Raw Materials
• Fixed Assets
  
• Final Word
• Summary
• Questions for Review
• Questions for Discussion
• In Practice
• Projects
• Business Case 14: The Fine Line Between Expatriation and Discrimination
  
• A Question of Ethics
15. Managing the International Business
• Managing Marketing Activities
• Product Policies
• Promotional Policies
  
• Global Manager: Managing an International Sales Force
  
• World Business Survey: Primed for On-Line
  
• Distribution Policies
• Pricing Policies
  
• Managing Production Activities
• Quality Improvement Efforts
  
• Entrepreneurial Focus: Linking TQM and ISO 9000 Standards
  
• International Logistics
• Managing the Workforce
• Reinvest and Divest Decisions
  
• Final Word
• Summary
• Questions for Review
• Questions for Discussion
• In Practice
• Projects
• Business Case 15: TPS: The Benchmark in Production Efficiency
  
• A Question of Ethics
• Integrative Video Case: MTV Europe
  

Gives a great overview and lots of details. Recommended.

This is probably one of the best books on the subject, even though two of the authors are American, which makes it very unusual.

It is also unique, in that it also addresses small businesses and entrepreneurs as well as larger organizations. You shouldn't be surprised that they still publish new and expanded editions of this book, as they had a very good base to start with, and I am sure that later editions are even better.

This is a strongly recommended reading if you are interested in the issues of international enterprise!