Sacred Cows Make Best Burgers

Change is happening at breakneck speed: the competition is tougher, the customer is more sophisticated, margins are shrinking, entire industries are disappearing, and everybody is downsizing — trying to do more with less.

Leading authorities in the field of change and human performance, Drs. Kriegel and Brandt show you how to keep ahead of these light-speed changes, not just keep up. You'll learn how to:

• Round up sacred cows — outdated beliefs and practices — that cost you time and money and stop you from taking advantage of exciting new opportunities
• Develop the seven traits of Change-Ready people and teams
• Gain the competitive edge not by competing but by changing the game
• Create a Change-Ready environment that will encourage innovation and cutting-edge thinking
• Motivate people to feel excited and positive about change
• Create "out of the box" solutions for your company and clients… and much more

1. Cows and Gatekeepers
2. The Paper Cow
3. The Meeting Cow
4. The Speed Cow
5. The Expert Cow
6. The Cash Cow
7. The Competitive Cow
8. The Customer Cow
9. The Low Price Cow
10. The Quick-Reactor Cow
11. The No-Mistakes Cow
12. The Downsizing Cow
13. The Technocow
14. The Team Cow
15. The Work-till-You-Drop Cow
16. Cow Hunting
17. Building the Change-Ready Environment
18. Turning Resistance into Readiness
19. Motivating People to Change
20. Developing Change-Ready Traits
21. The Change-Ready Zone
22. Change-Ready Review

Kriegel always have great titles, but then he suffers the Peters syndrome: no content.