The 12-Hour MBA Program

Finally, there's an easy and proven way to acquire the business know-how and analytical skills of a B-School graduate, in only 12 hours.

The 12-Hour MBA Program further develops and fine-tunes the highly successful seminar that was created by noted management educator and consultant Milo Sobel in 1986. This seminar has been delivered in public seminars and for corporate clients throughout the United States, Canada, and the Caribbean.

It presents the core concepts and techniques of an MBA curriculum in a refreshingly easy-to-understand format that makes full use of illustrative examples and focuses on practical applications. And it strips away extraneous or arcane details that MBAs themselves have found to be just a waste of time.

What you really need to know is easy to locate and apply to your particular situation, including:

• 9 tested ways for a business to quickly improve its cash flow
• Little-known sources for raising capital or funding a business
• 3 time-honored and universally accepted investment valuation methods
• Idiosyncratic Credit and how this concept typically generates customer satisfaction and increased profits
• Numerous cutting-edge applications of technology — including those of computer, telephone, and satellite, or involving Electronic Data Interchange, Virtual Reality, and other breakthroughs
• Many simple mathematical formulas to help turn "soft" or subjective estimates and opinions into "harder" and more reliable figures, for forecasting as well as other purposes
• A "boilerplate," step-by-step format to guide you through the creation and evaluation of a strategic plan

The 12-Hour MBA Program also provides valuable education and career pathing guidance, including a Career Self-Assessment tool, pointers on selecting a full-time or part-time MBA, as well as alternatives to the MBA which are often overlooked that can give your career a quick and big boost!

• Prologue: Orientation to the Program

1. Marketing and Product Management
• Differing Schools of Thought
• Customer Service and Customer Focus
• The Macroenvironment
• Dimensions of Buyer Perception
• Participants in the Buying Process
• The Rational Buyer Vis-à-Vis the Emotional Buyer
• Cognitive Dissonance
• Postpurchase Dissonance (Also Known as "Buyer’s Remorse")
• Dimensions of Market Segmentation
• Marketing Strategies
• Product Positioning
• Marketing Research
• The Marketing Mix
• Cross-Selling
• Relationship-Based Selling
• The Marketing and Product Management Checklist
• Recommended Reading
• Organizations and Resources
2. Accounting and Finance
• Financial Statements
• Tax-Reduction Considerations
• Internal Control
• Other People’s Money (OPM)
• Improving Cash Flow
• Budgets
• Time Value of Money (Discounted Cash Flow)
• Investment Appraisal
• Key Financial Ratios
• Lease Versus Buy Versus Rent
• Funding
• Some Tips
• The Accounting and Finance Checklist
• Recommended Reading
• Organizations and Resources
3. Human Resources and Operations Management
• Human Resources Management
• Dimensions of Managerial Effectiveness
• Work Versus Play
• Line Versus Staff
• Communication
• Compensation
• Learning
• Diversity and Discrimination
• Crisis Management
• Operations Management
• Economies of Scale
• Crossover Analysis
• Break-Even Analysis
• Linear Programming
• Network Analysis
• The Pareto Principle: 80/20 Rule
• Queuing Theory
• Monte Carlo Simulation
• Just-in-Time (JIT) Production System
• Economic Order Quantity (EOQ) and Reorder Point (ROP)
• The Human Resources Management Checklist
• The Operations Management Checklist
• Recommended Reading
• Organizations and Resources
4. Statistics
• Conducting a Research Project
• Basic Terminology
• Key Statistical Measures
• A Statistical Anecdote: What Is "Normal"?
• Stories Behind the Statistics: Creative Interpretation
• Regression Analysis
• Time Series Analysis
• Other Parametric Statistical Methods
• Nonparametric Statistical Methods
• A Reminder …
• The Statistics Checklist
• Recommended Reading
• Organizations and Resources
5. Economics
• Macroeconomics
• GNP and GDP
• Employment
• Price
• Money Supply and Its Velocity
• Business Cycles
• Fiscal Policy Versus Monetary policy
• Microeconomics
• Supply and Demand (Laws of)
• Diminishing Marginal Utility (Law of)
• Diminishing Returns (Law of)
• Comparative Advantage (Paradox of)
• Zero Sum Game
• Satisficing
• The Economics Checklist
• Recommended Reading
• Organizations and Resources
6. Technology Management
• Computer (Stand Alone)
• Computer Combined with Telephone
• Computer Combined with Facsimile
• Caomputer Combined with Satellite/Wireless
• Computer with Internet
• Computer Combined with Card
• Computer Combined with Senory or Multisensory Environment
• Management Information Systems
• The High-Tech Challenge to Management
• Progress Through Technology?
• The Technology Management Checklist
• Recommended Reading
• Organizations and Resources
7. Business Policy and Ethics
• Formulation of Ethical Standards
• Application to Specific Business Issues Contracts
• Alternative Dispute Resolution (ADR)
• The Business Policy and Ethics Checklist
• Recommended Reading
• Organizations and Resources
8. Strategic Planning
• Objectives, Strategies, and Tactics
• Establishing Corporate Objectives
• Creating the Strategic Plan
• Evaluating the Strategic Plan
• Forecasting Methods
• The Strategic Planning Checklist
• Recommended Reading
• Organizations and Resources
9. Education and Career Pathing
• You Are a Product!
• Do You Really Need an MBA?
• Choosing an MBA Program
• Alternatives to the MBA
• Recommended Reading
• Organizations and Resources

• Reflection, Introspection, and Enlightenment
• Management Decision Making: Art or Science?
• Recommended Reading
• Organizations and Resources

This book gives some of the information of a MBA program, but without any depth (of course). Unfortunately, it doesn't explain why you learn some of this stuff in an MBA course, which makes it incomprehensible. Could be better, could be worse.