The Attention Economy

Understanding the New Currency of Business

Thomas Davenport, John C. Beck

Publisher: Harvard Business School, 2001

ISBN: 1-57851-871-7

Keywords: Business Development

Last modified: June 20, 2007, 4:11 a.m.
  1. A New Perspective on Business
    Welcome to the Attention Economy
  2. Attention, The Story So Far
    What Attention Is and Isn't
  3. Doing a Number on You
    The Measurement of Attention
  4. From Amoebas to Apes
    The Psychobiology of Attention
  5. Luddities Beware
    Attention Technologies
  6. The Hidden Persuaders
    Lessons from the Attention Industries
  7. Eyeballs and Cyber Malls
    E-Commerce and Attention
  8. Command Performance
    Leadership and Attention
  9. Focused Choices and Global Resources
    Strategy and Attention
  10. Off the Org Chart
    Organizational Structure and Attention
  11. You've Got (Lots and Lots of) Mail"
    Managing Information, Knowledge, and Attention
  12. From Myopia to Utopia
    The Future of the Attention Economy


The Attention Economy

Reviewed by Roland Buresund

Excellent ********** (10 out of 10)

Last modified: May 21, 2007, 3:25 a.m.

I am probably getting old, but I think this book is one of the nominal works of the 21 century. At least, it is well written, provoking, eye-opening, intelligent, funny, etc. The only drawback is that it uses the oh-so popular format of structured chaos (i.e., lots of footnotes, blobs, sidelines, etc.), which sometimes makes it tiring to read, when you're not very motivated.

I think this book is very important, even if we already know that the attention economy exists, as it structures it and describes it very effectively.

But I may be getting old…


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