The Fast Forward MBA in Technology Management

This practical, easy-to-use guide gives you instant access to the cutting-edge ideas and hard-won wisdom of one of today's leading experts on information technology (IT). In short, livevly segments using real-world examples, it delivers the facts you need to navigate complex IT issues. You'll find brief descriptions of key concepts, tips on real-world applications, compact case studies, perspectives from industry luminaries, and warnings on how to avoid pitfalls.

Here are all the tools you need to make technlogy work for you and your company. Find out:

• Which technologies are most important in running business today
• How to manage the use and direction of your company's technlogy choices
• Ways to measure workplace performance with IT
• How leading companies use and manage technology
• And much more

• Introduction — The Pace of Change
• The Reaction from the Business Side
• Goals of the Book
• Fast Forward to the Real World
• Chapter One — The Value of Technology to Business
• Technology Management Is Defined by a Series of Activities
• End Points
• The Top 25 Techno-MBAs
• Fast Forward to the Real World
• Chapter Two — Managing Your Business with Technology
• Technology Existed before Computers That Helped Managers Run Their Businesses
• Gain Competitive Advantage
• Technology Is an Enabler and Is Used Throughout the Organization in Each of Its Core Operations
• Fast Forward to the Real World
• Running the Operation — Use a Centralized Help Desk to Better Manage Your Technology Investment
• Additional reading on Help Desks
• Running the Operation — Use Tools to Help Plan and Manage Projects
• Stellar Performer: Wal-Mart
• Stellar Performer: Mrs. Fields Cookies
• Fast Forward to the Real World
• Running the Operation — Spreadsheets Are Still the Most Important PC Application
• Using Spreadsheets to Predict and Evaluate IT Investment
• Using Research and Development to Create New products and Find New Markets
• Stellar Performer: Intel
• Stellar Performer: Microsoft
• From the Field
• Fast Forward to the Real World
• Chapter Three — People and Technology
• Business Roles and Responsibilities
• Establishing Critical Roles in the IT Group to Make Projects Work
• Stellar Performer: Denis O'Leary
• Recognizing When a Critical Project May Miss Its Deadline
• Computer People Are Different — They Need to Be Treated Differently
• Moving beyond the Buzzwords of Quality and Reengineering to the Real Use of Technology to Effect Business Change
• Companies Must Have Clear Policies on Usage of Electronic Mail
• Do Not Let Electronic Mail Replace Face-to-Face Communication
• Stellar Performer: VeriFone
• Fast Forward to the Real World
• Use of the Internet Is a Privilege, Not a Right
• Using R&D to Keep Technology People Happy and Fresh
• Stellar Performer: The Telecommunications Industry
• Stellar Performer: Allied Signal
• Chapter Four — The Role of Information Technology in the Organization
• What Does the IT World Look Like Today?
• The New Roles for the IT Organization
• What Does the New IT Mean to You?
• Fast Forward to the Real World
• Chapter Five — Vendors
• Vendro Relationships Should Not Be Taken Lightly, and the Appropriate Resources Need to Be Assigned
• Know What a Strategic Relationship Really Is
• Strategic Evaluation
• Factors to Pick Winners
• Knowing How and When to Get Out of Key Relationships Is As Important to the Process As Entering Them
• Strategic Relationships Cannot Be Treated As Mere Bartering Relationships
• How Many Suppliers Should You Have?
• Outsourcing
• Stellar Performer: Allied Signal
• Stellar Performer: British Petroleum
• Outsourcing Criteria
• Stellar Performer: AT&T Human Resources
• Outsourcing Alliances
• The Recent Backlash against Technology Outsourcing
• Chapter Six — Best Practices in Technology Management
• Benchmark Best Practices in Technology Management
• A General Discussion of Benchmarking
• Get the Most out of IT Benchmarking
• Best Practices for Technology Organizations
• Going for the Big Bang or Incremental Systems Deployment
• How a Manufacturing Company Should Approach Technological Investment
• Stellar Performer: Quantum
• Best Practices of the Future — Knowledge Management
• Key Technolgies for Manufacturing Industries
• Stellar Performer: CIGNA
• Supply Chain Management
• Stellar Performer: Babcock & Wilcox
• Stellar Performer: Mobil Oil Corporation
• The Use of Technology to Support Inventory Management
• Stellar Performer: Solectron Corporation
• Stellar Performer: Reynolds Metals Company
• Use Scanning Technology and Wireless Connections to Improve Operations
• Call Center technology Is Critical to Customer Satisfaction and Sales
• Stellar Performer: Bell Canada
• Sales Force Automation — A Growing Trend for an Increasingly Mobile Sales Force
• Stellar Performer: Cadence Design Systems
• Fast Forward to the Real World
• Chapter Seven — Emerging Technologies: A Manager's Three-Year Plan
• The Important Emerging Technologies
• Use of Internet Technology within the Company — Intranets
• Creation of Cyberjunk
• The Great Promise of the Internet Is for Electronic Commerce
• Applications
• Information Security Is an Important Part of Any Internet Strategy
• Stellar Performers: Electronic Commerce Trailblazers — On-Line Stock Sale Companies
• Moving from Intranets to Extranets
• Limitations That Could Limit the Long-Term Usefulness of the Internet
• Stellar Performer: Xilinx, Incorporated
• Companies Need to Have Policies on Internet Usage
• Things to Look Out for and Good Practices When Building a Data Warehouse
• Data Warehouses Can Improve Your Bottom Line
• Why Java Is Promising
• The Emerging Java Recruiting Nightmare
• Stellar Performer: Harris Semiconductor
• Stellar Performer: CSX
• Stellar Performer: Reuters
• Workflow and Document Management
• What Are the Benefits of Using Document Management?
• Workflow Systems Help Streamline Business Processes
• When to Consider Using a Workflow System?
• Stellar Performer: Harris Corporation Farinon Division
• Case Study
• Networks
• Stellar Performer: Dell Computer
• Stellar Performer: SunHealth Alliance
• Stellar Performer: SABRE
• Fast Forward to the Real World
• Appendix — Measuring Workplace Performance With IT
• Why You Need Computerized, Team-Based Assessments
• technology and the Seven Challenges to Quality Assessment
• The Value of Long-Term Commitment

Pathetic book. But you could wish that Swedish management had attended a similar course, of course.