The Vest-Pocket CEO

Inside this ready-to-use guide, you'll find a unique collection of decision-making techniques used today by successful Fortune 500 companies — proven management ideas for resolving the many diverse business challenges facing top-level executives!

Discover tools, techniques, and procedures such as:

• Nemoto's Ten Principles of Leadership
• McKinsey's Strategy Failure Checklist
• Toyota's Problem Reporting Procedure
• Ogilvy's Sixteen Tips for TV Ads
• Trout & Ries's Marketing Warfare Strategies
• Drucker's Seven Sources of Product Innovation
• Doyle's Sales Force Motivation Model
• Bank of America's Nine Warning Signals for Detecting Financial Problems
• Dow-Corning's Strategy Matrix
• Pfizer's Sales Forecasting for Specific Markets
• Vroom-Yetton's Decision Strategy Tree
• Heeber's Seven Laws of Financial Forecasting

• Financial Decisions
• Altman's Z-Score Failure Forecast
• Armco Preapproval Audit
• Arthur Young Sustainable-Growth Analysis
• Bank of America's Nine Warning Signals
• Ellsworth's Financial Policy Analysis
• Ernst Growth/Liquidity Analysis
• Heebner's Seven Laws of Forecasting
• Holt/CMA Q Ratio
• Marakon Profitability Matrix
• The V Matrix
• Leadership Skills and Methods
• Albrecht & Associates Leadership Matrix
• Conference Board Management-Training Score,
• Nemoto's Ten Principles of Leadership
• Peters's Leadership Tools
• Stanford Power Matrix
• Stanford Stress Analysis
• Vroom-Yetton Decision Strategy Tree
• Manufacturing and Operations
• Burroughs Quality-Assurance Analysis
• CuSum Chart
• Economies of Scope Process Chart
• Garvin's Eight Dimensions of Quality
• Ishikawa Cause-Effect Diagram
• Journeys-Between Chart
• Mean Chart
• Oscar Mayer Claims Analysis
• Price Waterhouse JIT Factory Walk-through
• Process-Selection Factor Analysis
• Taguchi Conformance Graph
• Toyota Problem Reporting Procedure
• Marketing Decisions
• Berry's Principles of Service Marketing
• Bibeault's Turnaround Stages
• Combustion Engineering Competitor Analysis,
• Cravens Marketing Strategy Matrix
• Eaton Marketing Cummunications Audit
• Ernst & Whinney Customer-Service Principles,
• Ogilvy's Sixteen Tips for TV Ads
• Ottesen's Market Map
• Rogers's Diffusion of Innovation Model
• Strategic Planning Institute Quality Analysis
• Technology Marketing's Missing-Piece Analysis,
• Temple, Barker 8c Sloane Cross-Selling Factors,
• Trout & Reis Marketing Warfare Strategies
• Organization and Human Resources
• Albrecht's Organizational Politics Analysis
• AUergan International's HR Planning
• Graphic Performance-Rating Scale
• Herzberg Job Enrichment Model
• IBM Process Quality Management
• MBO Performance Rating
• Organization Climate Analysis
• PepsiCo Employee Benefits Analysis
• Traveler's Insurance Job Enrichment
• TRW One-in-Five Method
• Product Development & Innovation
• Amana Product/Market Planning Matrix
• Drucker's Seven Sources of Innovation
• Honeywell Product Development Tactics
• Jackson's Time Chart
• James River Cost/Performance Matrix
• Marriott Trade-off Analysis
• NFO Product Analysis
• Pearson's Five Strategies for Innovation
• Rosenau's R&D Checklist
• Shell Scenario Forecasting
• Steel's Seven Misconceptions
• Texas Instruments OST Planning System
• Sales Management Decisions
• Bindicator Territory Performance Analysis
• Blake-Mouton Sales Grid
• Delphi Sales Forecasting
• Doyle's Sales Force Motivation Model
• Mackay Envelope's Customer Questionnaire
• McKinsey Customer Profitability Matrix
• Pfizer's Sales Forecasting
• Product/Market Certainty Matrix
• Reilly's Law of Retail Gravitation
• Sales Cost-Control Chart
• Strategic Planning Decisions
• ADL Life-Cycle Matrix
• Boston Consulting Group Growth Share Matrix,
• Capsugel Crisis Management Checklist
• CitiCorp Interaction Analysis
• Dow-Corning Strategy Matrix
• General Electric Matrix
• Harrigan-Porter End-Game Analysis
• Kepner-Tregoe Driving-Force Analysis
• Kepner-Tregoe Strategic IQ Test
• King's Strategic-Issue Analysis
• Loranges Divisional Planning Matrix
• McKinsey Strategy Failure Checklist
• Orchard Matrix of Market Attractiveness
• Porter Value Chain Analysis
• Potlatch Strategic Planning Guidelines
• The Rule of Three and Four
• World Bank Strategic-Issue Management
• General Decision-Making Tools
• Advantages/Disadvantages Table
• Crawford Slip Writing
• Decision-Tree Analysis
• Gordon/Little Group Technique
• Harvard Negotiation Project Rules
• Hendon's Negotiating Tactics
• Minimax and Maximax Tables
• The Nominal Group Technique
• Osborn's Brainstorming
• Quantitative Ranking Table

Nearly all the models you need, and some you definitely don't want.