It's not luck is another novel about Mr. Rogo and his career. Where the first novel introduced a number of concepts, this one tries to convince us that the nowadays VP of a group magically discovers the definition and use of marketing halfway through the book. Another revelation he magically puts on us is that KM is a very important concept, as well as the revelation that the book value of a company is different from the real value.

Sigh, we are supposed to believe that the main character is severely brain-damaged (together with his apple-pie family), yet manages to become CEO of a large conglomerate as well as that the author is a genius that has discovered so much truths… like the resource based-view of the firm (even though he doesn't understand that this is what he has discovered).

If you do, I have some dotcom stocks to sell you…

This book is a waste of paper and money, buy something else, like a Barbara Cartland novel.