Conclusion: Planning Your Resource Use

Managing Resources for the Market — Block 8

The Open University

Publisher: The Open University, 1998, 65 pages

ISBN: 0-7492-7104-3

Keywords: MBA

Last modified: Jan. 25, 2014, 4:12 p.m.

Synopsis

Open University Business School Diploma B752 Managing Resources for the Market

Table of Contents

Session 1 Theoretical Themes Revisited

1.1 Point of Departure
1.2 Market Economics

Consumer behaviour
Time-preference effects

1.3 Labour Market Decisions
1.4 The Economics of Operations

Session 2 Planning Your Resource Use

2.1 Setting Objectives

The function of planning
Starting position
Setting the targets

2.2 Gathering and Sifting Information

Competition analysis
Current products, services and customers

2.3 Identifying Resources

Human resources
Physical resources
Summary

2.4 Producing a Plan

Outline plan
The summary
Aims
Business/project and its industry
Marketing
Product/services
Markets
Pricing, distribution and promotion
Production
Operations
Product development
Human resources
Finance

Financial highlights, risks and assumptions

Optional items to include in appendices

Session 3 Closing Points

3.1 Presenting Your Proposals

First impressions
Presentation
Presenting to investors
Communicating with staff

3.2 Developing Your Career

Taking stock
Strategic frameworks
Role of senior management

Reviews

Conclusion: Planning Your Resource Use

Reviewed by Roland Buresund

Decent ****** (6 out of 10)

Last modified: May 21, 2007, 2:57 a.m.

Opinion

MBA material, what do you expect?

Comments

There are currently no comments

New Comment