Introduction: The Internationalization of Enterprise ^{3rd Ed.}

Open University Business School MBA B890 International Enterprise

0. Introduction
• Aims and objectives
• Overview of the unit
1. The Scope of International Enterprise
• 1.1 Scale
• Trade World Wide
• Trade in the EU
• 1.2 A Brief History of International Enterprise
• 1.3 Issues Impinging on International Enterprise
• Trade and International Competitiveness
• Cultural Change
• Technological Transformation
• Political Flux
• Population Dynamics
• Uneven Growth
• Consequences
• Resource Demands
• Changing Work Roles
• Portfolio Careers
• Increasing the Employment Franchise
• Flexible Ways of Working
• The Role of the Nation State
• 1.4 Summary
2. Internationalization: Why, When, and To What Extent?
• 2.1 Why Do Nations Trade?
• Mercantilism
• Classical Theories Absolute and Comparative Advantage
• Factor Endowments: The Hecksher and Ohlin Models
• 2.2 Why Do Firms Internationalize?
• Managers’ Motives
• Product Cycle (PC) Theory
• Internalization (The ‘Market Imperfections’ Approach)
• Transaction Costs
• OLI Theory: The ‘Eclectic Theory’ of John Dunning
• Porter’s Diamond
• 2.3 When Do Firms Expand Internationally?
• Stages Theories of Internationalization
• Bilkey and Tesar
• The Uppsala Studies
• Kenichi Ohmae’s Globalization Model
• Difficulties with Stage Models
• Open University Research
• Current Thinking About Internationalization
• Networks and the Internationalization Process
• 2.4 The Internationalization of Services: A Special Case?
• 2.5 To What Extent Do Firms Internationalize? (The Global/Local Dilemma)
• The Reality of Globalization
• When is a Global Strategy Appropriate?
• 2.6 Summary

MBA material, what do you expect?