Introduction: The Internationalization of Enterprise 3rd Ed.

International Enterprise

The Open University

Publisher: The Open University, 2001, 69 pages

ISBN: 0-7492-7680-0

Keywords: International Enterprise, MBA

Last modified: Jan. 25, 2014, 11:12 p.m.

Open University Business School MBA B890 International Enterprise

  1. Introduction
    • Aims and objectives
    • Overview of the unit
  2. The Scope of International Enterprise
    • 1.1 Scale
      • Trade World Wide
      • Trade in the EU
    • 1.2 A Brief History of International Enterprise
    • 1.3 Issues Impinging on International Enterprise
      • Trade and International Competitiveness
      • Cultural Change
      • Technological Transformation
      • Political Flux
      • Population Dynamics
        • Uneven Growth
        • Consequences
      • Resource Demands
      • Changing Work Roles
        • Portfolio Careers
        • Increasing the Employment Franchise
        • Flexible Ways of Working
      • The Role of the Nation State
    • 1.4 Summary
  3. Internationalization: Why, When, and To What Extent?
    • 2.1 Why Do Nations Trade?
      • Mercantilism
      • Classical Theories Absolute and Comparative Advantage
      • Factor Endowments: The Hecksher and Ohlin Models
    • 2.2 Why Do Firms Internationalize?
      • Managers’ Motives
      • Product Cycle (PC) Theory
      • Internalization (The ‘Market Imperfections’ Approach)
        • Transaction Costs
      • OLI Theory: The ‘Eclectic Theory’ of John Dunning
        • Porter’s Diamond
    • 2.3 When Do Firms Expand Internationally?
      • Stages Theories of Internationalization
        • Bilkey and Tesar
        • The Uppsala Studies
        • Kenichi Ohmae’s Globalization Model
        • Difficulties with Stage Models
      • Open University Research
      • Current Thinking About Internationalization
        • Networks and the Internationalization Process
    • 2.4 The Internationalization of Services: A Special Case?
    • 2.5 To What Extent Do Firms Internationalize? (The Global/Local Dilemma)
      • The Reality of Globalization
      • When is a Global Strategy Appropriate?
    • 2.6 Summary

Reviews

Introduction: The Internationalization of Enterprise

Reviewed by Roland Buresund

Decent ****** (6 out of 10)

Last modified: May 21, 2007, 3:06 a.m.

MBA material, what do you expect?

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