Operations and Marketing

The Capable Manager — Book 9

The Open University

Publisher: The Open University, 1995, 77 pages

ISBN: 0-7492-4920-X

Keywords: Operations, Marketing, MBA

Last modified: Jan. 25, 2014, 1:03 p.m.

If you're new to management, or you need to develop your managerial abilities and understanding, the Professional Certificate in Management is for you. It provides a broad-based, practical introduction to the key ideas, techniques and overall competencies you need in order to manage effectively and productively in modern organisations in any part of the world.

The emphasis is on your own professional development. Everything you study is related to the management roles and responsibilities you exercise in the various functional areas of your company or organisation.

All the elements of the programme — study texts, activities and assignments, online resources, and personal and group support — ensure that you can immediately apply newly learned skills, knowledge and techniques in very practical ways. You can build on your experience and make direct links to your management development needs wherever you are in the world, whatever the size of your organisation and whether it is in the commercial, public or voluntary sector.

  • Session 1 Managing Operations
    • Introduction
    • 1.1 Managing Supply
      • Partnership
      • Video Case Study
    • 1.2 The Supply Process
      • Establishing need
      • Specification
      • Identifying sources
      • Assessing sources
      • Managing the relationship
      • Expediting
      • Repeat buying
    • 1.3 Managing Stockholdings
      • Traditional stock control
      • Materials Requirements Planning (MRP)
    • 1.4 The ‘Just-In-Time’ or JIT Approach
      • Flexible Manufacturing
      • Make or buy
    • 1.5 Logistics Management
      • Production decisions
      • Transport decisions
      • Facility decisions
      • Communications decisions
      • Logistics
  • Session 2 Marketing Management
    • Introduction
      • The four Ps
    • 2.1 Marketing and Organisational Objectives
    • 2.2 Product — What Exactly Is It?
      • Product, service or something else?
      • Marketing products to internal customers?
      • Your product or service — a closer look
        • Core product or service
        • Actual product or service
        • Augmented product or service
      • The unique selling proposition (USP)
      • Communicating with the customer
      • Your organisation's image
      • Designing a product strategy
      • Product lifecycles
      • New product development
      • Pilot testing
      • Product launch
      • Product summary
    • 2.3 Price — How Much to Charge?
      • Price and value
      • Calculating a price
      • Factors affecting pricing decisions
      • Pricing strategies
      • Pricing summary
    • 2.4 Place — How to Deliver?
      • Distribution channels
      • Selecting distribution channels
        • Your markets/customers
        • Your products or services
        • Your organisation
        • Competition and external factors
      • Coping with the reality of distribution channels
      • Setting terms and conditions
      • Distributing a service


Operations and Marketing

Reviewed by Roland Buresund

Decent ****** (6 out of 10)

Last modified: May 21, 2007, 3:16 a.m.

MBA material, what do you expect?


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