Supplemental Readings

Open University Business School MBA B890 International Enterprise

• Introduction
• Top 200: The Rise of Global Corporate Power
  Sarah Anderson and John Cavanagh
• The Miracle of Trade
  The Economist
• The Organization of Global Servcie MNEs
  Yair Aharoni
• Culture
• Offshore English
  Vincent Guy and John Mattock
• Chinese Culture and Management
  David Hickson and Derek Pugh
• Technology
• The End of Work?
  The Economist
• Multinational Firms and the Diffusion of Skills and Technology
  Magnus Blomstrom and Robert E. Lipsey
• The Property of the Mind
  The Economist
• Government
• How the European Union Works and How It Affects Business
  John Drew
• Economics
• Geography
• People
• Marketing
• From Value Chain to Value Constellation: Designing Interactive Strategy
  Richard Normann and Rafael Ramírez
• Revisiting Communication; A 'New Way' to Manage It
  Pierre Casse
• Finance
• Operations
• Strategies for Global R & D
  Vittorio Chiesa
• Strategy
• Achieving the Core Competence — It's As Easy As 1, 2, 3 …
  James M. Higgins
• Survey — Mastering Global Business 4: Safe Ways to Cross the Merger Minefield
  Financial Times
• Conclusion

MBA material, what do you expect?