The Fall of Advertising & the Rise of PR
The Fast Forward MBA in Marketing: The Portable MBA
The Infinite Asset: Managing Brands to Build New Value
The Marketing Code: Sometimes You Have to Kill to Make a Killing
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
The Marketing Plan: How to Prepare and Implement It 2nd Ed.
The Marketing Plan: A Pictorial Guide for Managers
The Marketing Plan Handbook 2nd Ed.
The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace
The New Positioning: The Latest on the World's #1 Business Strategy
The New Professionals: The Rise of Network Marketing As the Next Major Profession
The One to One Future: Bulding Business Relationships One Customer at a Time
The One to One Manager: Real-World Lessons in Customer Relationship Management
The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells
The PR Crisis Bible: How to Take Charge of the Media When All Hell Breaks Loose
The Pocket Marketer: Your Portable Professional Real-World Marketing Companion
The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
The Unwritten Rules of Copywriting: How to create better press, poster, radio and tv advertising
The Vest-Pocket CEO: Decision-Making Tools for Executives
The Viking Manifesto: The Scandinavian Approach to Business and Blasphemy
Traction: How Any Startup Can Achieve Explosive Customer Growth